BUZZ + HYPE + EXCLUSIVITY = SUPREME
Supreme is a widely popular downtown skater brand that has soared to global heights since it's arrival in 1994. The brand has become synonymous with downtown New York City culture and is defined by the brand's ability to remain effortlessly cool. Although skater brands like this come a dime a dozen, due to the simplicity of design and ease of production, Supreme is truly unique in their brand positioning and marketing campaigns. Supreme's campaigns are one of a kind in nature due to the diversity of reprensentation on those who are willing to back the brand:
World Famous Supermodel Kate Moss
Rock Legend Lou Reid
International Pop Star Lady Gaga
...to name a few
With people like these, Supreme is constantly making statements and changing the mold of how these skater brands are perceived. There is no age or gender barrier with Supreme. Supreme is a lifestyle. Supreme is an attitude. This is what sets them apart in their market and this is what has led to their continued international success.
Another factor that adds to the value of the Supreme brand is their decision to remain boutique in size and distribution. Supreme will always make limited edition, exclusive merchandise in limited runs. Exclusivity is always desirable in the world of fashion, and Supreme has brought this theory to skate wear. In addition, exclusive collaborations with huge, international brands such a Nike, The North Face, and Timberland have added value to Supreme. These collaborations are ways of brands co-signing, or endorsing one another, broadening the reach and customer base for multiple brands at once.
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| The North Face x Supreme |
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| Nike x Supreme |
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| Timberland x Supreme |
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