Supreme: Modern Guerilla Marketing

"No offense, but if you don't know about Supreme, maybe it's because you're not supposed to."

-The New York Times 

"The coolest streetwear brand in the world right now." 

-British GQ Style

How is Supreme so successful in today's market? A market where non-stop exposure, over-exposure, is an admirable benchmark for success. A market where customer service is everything, yet Supreme employees are simply quite rude, purposely.

?

Maybe it is Supreme's unique and creative approach to marketing.

The fact that Supreme refuses to "sell out" in terms of trying to be in every department store everywhere, but instead chooses to remain underground and boutique is a huge driver in the way they market themselves. Supreme is not an "all inclusive" retail brand or experience, yet they are successfully banking off of the consumer's desire to "fit in." 

Supreme = Guerilla Marketing? 

Supreme combines their brand logo with images that are truly eye-catching in nature. Whether someone it's someone super famous or something super scandelous, or both, Supreme definitely knows how to catch the attention of anyone, not just skaters, and this is very important for the brand image. The image is then made into a poster, and that poster is plastered all over the walls of your New York City neigborhood. Or your London neighborhood. Or your Japanese neighborhood. There is no commercial on TV or editorial spread in GQ. Supreme relies on their marketing collaborations to get people talking and these collaborations are key in keeping people interested in what Supreme is doing.Famed photographer Terry Richardson is behind just about every Supreme ad campaign over the last several years.

Let's Take A Look: 

KATE MOSS x SUPREME 

LOU REED x SUPREME 

 

 LADY GAGA x SUPREME

MIKE TYSON x SUPREME 

ROSA ACOSTA x SUPREME 

KERMIT THE FROG x SUPREME

 

STICKERS

For sale in stores and complimentary with every online purchase are Supreme stickers. These stickers are usually just the Supreme logo and serve as additional advertising. Supreme stickers are easily spotted around the Soho neighborhood where the New York store resides and wherever else people decide to stick them.

Guerrilla Marketing Campaign 

"HOW SUPREME IT IS" 

Harmless Vandalizing of City Signs using Stickers

Harmless Vandalizing of City Signs using Stickers